Marketing and Promotion

To market and promote the growth of native tourism in a manner which maintains the cultural integrity of each Yukon First Nation.

Networking and Communication

To develop positive working relationships between the Yukon First Nations Tourism Association, communities, industry and government.

Product and Entrepreneurial Development

To assist in the development of Yukon First Nations Tourism products which promote cultural awareness and maintain cultural integrity.

Human Resource Development

To provide First Nations Tourism training and education in a manner consistent with cultural requirements and National Standards.

Lobbing and Advocacy

To represent the interests of the Yukon First Nations Tourism Association openly, honestly, and with integrity.